Ian Frank // Films
the intersection of artistry and entrepreneurship
\\Commercial Work.
Telling real stories with real people
Why it Impacts Your Audience
Narrative Transportation
Is the experience of being fully immersed in a story, where the viewers is lost in the story world.
Studies indicate the more someone identifies as having been transported into a story, the more their perspective shifts to be consistent with the point-of-view of the story.
Character Identification
Is a sense of connection and oneness with the character, their ambition become the goals the viewer wants to achieve for themselves.
This is critical tool in developing empathy
The pillars of story
Developing all 4 Pillars before the shoot increases client confidence
1People
Identify a character that has the Big 3 Things: Uniqueness, Desire, and Complexity
2Purpose
Purpose of the film is the objective of the story. It take on one clear vision that resonates throughout the characters journey.
We Develop 5 keywords that represent the inspiration, tone, audience, action and uniqueness of the story.
3Plot
One of the simplest definitions of story is: stuff that actually happens to people. A strong plot is what keeps your audience engaged.
4Place
When we show, rather than tell, a Plot Point through commanding places, it allows us to truly experience the story, to be a witness to it.
why we do what we do
High Performance Happy
In love with the craft. The artist is motivated to succeed by seizing greater autonomy (self-directed work), mastery (getting better at stuff), and purpose (serving a greater vision).
Process Oriented
System backed by Science of Storytelling that focuses on each life cycle stage of the project initiating with pitch, pre-production, production, and post-production with a follow up to measure success.
Public Lands & Ecosystems
Specializing in films that inform our relationship with local ecosystems. Farm to table food, outdoor recreation, and conservation efforts. Montana and the American West.
Nimble team
Clients include small startups, Universities, and international NGOs. The aim is to meet each client's budget with excellence and the unexpected.
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